My LA2050


Grants Challenge


$1,000,000 to make LA the best place to learn, create, play, connect, and live.

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Month of Photography Los Angeles: Creating a destination photo festival to connect, engage + inspire

Lucie Foundation

Month of Photography Los Angeles: Creating a destination photo festival to connect, engage + inspire

About Your Proposal

In one sentence, please describe what your organization does.

Lucie Foundation's mission is to honor master photographers, discover and cultivate emerging talent and promote the appreciation of photography through a variety of year-round programming.

In one to three sentences, please describe your project proposal.

Our aim is to expand upon eight successful iterations of the festival by building a smart phone app to improve information dissemination and sharing, enrich our local artist and creative community by commissioning artists to create unique imagery and projects that celebrate Los Angeles, and to find talented people to support the expansion and improvement of the festival. Our principal goal is to build a world-class, destination photography festival by 2018.

How much are you applying for?

$100,000

How will your proposal impact the following CONNECT metrics?

  • Cultural events
  • Public/open streets gatherings

In what areas of Los Angeles will you be directly working?

County of Los Angeles (please select only if your project has a countywide benefit)

Describe in greater detail how your proposal will make LA the best place to CONNECT?

Los Angeles has quickly become a city known for it's prominent arts and culture scene, and is home to the second largest community of photographers, outside of New York City. Our proposal is to improve upon and expand the next two festivals (January 2017 and January 2018) by building a smart phone app that will help our audience learn more about our programming, share our programming with ease and make our events more accessible. With the support of LA250, our organization would also be able to develop and implement a marketing strategy that would create more awareness about our festival. Los Angeles is a world-class city and photography is a language, a mode of communication that has become increasingly easy to disseminate and understand in the 21st century. The vision for Month of Photography Los Angeles is to not only showcase the enormous photographic talent that reside here, but also to engage in, and participate in the discussion and the narrative of an evolving art and communication form. To do this, key players in the world of communication and photography should attend and participate.

Please explain how you will define and measure success for your project.

We will define and measure the success of our project by seeing increased attendance numbers, improved programming by 2018 which plans to engage Los Angeles' roster of world class artists, photographers and educators. We will also measure success by seeing more participation by our artist and creative community through various calls for submission.

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money
  • Advisors/board members
  • Publicity/awareness
  • Infrastructure (building/space/vehicles etc.)
  • Community outreach
  • Network/relationship support