My LA2050


Grants Challenge


$1,000,000 to make LA the best place to learn, create, play, connect, and live.

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LIT is a community block party with curated lights and music featuring local SFV talent

Valley Relics

Collaborators

Beats and Pieces LA, California State University, Northridge, Collective Lifestyle, Devonshire Police Activity League Supporters (PALS), L.A. Great Streets Studio, Light Riders, Museum of the San Fernando Valley, Northridge Chamber of Commerce, Northridge South Neighborhood Council, Northridge Sparkle Campaign, Office of Los Angeles City Councilmember Mitchell Englander, Reload LA, Strife TV, San Fernando Valley Rescue Mission, Valley Relics

About Your Proposal

In one sentence, please describe what your organization does.

Valley Relics is a non profit 501(c)3 organization working to preserve and protect the history, culture and artifacts of the San Fernando Valley

In one to three sentences, please describe your project proposal.

LIT is a community block party under the stars, with an integrated, interactive audiovisual experience. Local students will learn how to build, program and install specially curated light installations to accompany a series of live DJ sets at a community block party on Reseda Boulevard. LIT will also feature local artists, performers and businesses from the San Fernando Valley in a fun, night market atmosphere.

How much are you applying for?

$100,000

How will your proposal impact the following CONNECT metrics?

  • Social & emotional support
  • Cultural events
  • Public/open streets gatherings
  • Government responsiveness to residents’ needs
  • Public transit riders
  • Participation in neighborhood councils
  • Rates of volunteerism
  • Residential segregation
  • Total number of local social media friends and connections Angelenos have

In what areas of Los Angeles will you be directly working?

San Fernando Valley

Describe in greater detail how your proposal will make LA the best place to CONNECT?

LIT will be a block party celebration of San Fernando Valley history, art and culture in the heart of the San Fernando Valley - on the Reseda Blvd Great Street. The event will capitalize on the momentum of the [RE]visit [RE]seda Blvd partnership, utilize and feature the new Great Streets amenities, while demonstrating responsiveness to community input captured during the Challenge Grant series of [RE]visit [RE]seda Blvd events in 2015-16.

Leading up to LIT, San Fernando Valley youth will be engaged in STEM-driven coding training that produces a requested community outcome - more lighting and art and cultural events on Reseda Blvd. Students from the local Devonshire PALS Center for at-risk youth, will receive training and mentorship from Light Riders, a San Fernando Valley-based event lighting design partnership. The Light Riders will train the PALS kids to create and activate custom event lighting that will be programmed to correlate with music generated by 8 live DJ sets over the course of a 5-hour block party event. The training will meet the Visual and Performing Arts (VAPA) content standards and provide technical education and workforce training geared toward the entertainment and event industries, including professional mentorship.

In addition, LIT will feature various curated art shows, interactive dance demonstrations by Strife TV, a Valley Relics-curated light installation featuring the light-up signs of the San Fernando Valley’s past, children’s art activities directed by the Museum of the San Fernando Valley and will showcase Valley food and beverage vendors, local artisans and the corridor’s businesses.

LIT’s partners include Light Riders,Valley Relics, The Museum of the San Fernando Valley, the Devonshire PALS at-risk youth center, the Northridge South Neighborhood Council, Northridge Chamber of Commerce, California State University Northridge Students and Alumni, Mayor Eric Garcetti’s Great Streets Studio, Councilmember Mitchell Englander and the Twelfth District Council Office, Northridge Sparkle Campaign beautification team, the San Fernando Valley Rescue Mission, Collective Lifestyle, Reload LA and many other local merchants and finally, the local music and art community.

LIT quite literally will shine a light on the rich culture of the San Fernando Valley, giving the diverse residents, businesses and visitors an opportunity to proudly celebrate a unique past, in the present, while building the community of their future.

Please explain how you will define and measure success for your project.

· Number of students learning tangible coding and light production skills
· Number of people attending event
· Number of volunteers participating
· Increase in social media activities and connections
· Use of active/alternative/multi-modal transportation to and from the event
·Data capture for future community-driven events and amenities
·Integration of the diverse CSUN University community

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money
  • Volunteers
  • Publicity/awareness
  • Infrastructure (building/space/vehicles etc.)
  • Technical infrastructure (computers etc.)
  • Community outreach
  • Network/relationship support
  • Quality improvement research