My LA2050


Grants Challenge


$1,000,000 to make LA the best place to learn, create, play, connect, and live.

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I3 Arts Fest: An Interactive, Immersive and Innovative Public Arts Festival

I3 Arts Fest

Collaborators

Grand Park, Grand Performances, and Playascape

About Your Proposal

In one sentence, please describe what your organization does.

I3 Arts Fest is a definitive demonstration of how community is built through interactions with arts and culture and how this in turn creates the foundation for a thriving and dynamic city.

In one to three sentences, please describe your project proposal.

I3 Arts Fest is a public arts festival that will activate three venues in Downtown Los Angeles with interactive, immersive and innovate art. I3 Arts Fest transforms these public spaces into a vibrant urban canvas for regional artists to engage and exhibit their most innovative and imaginative works. This nighttime celebration features large-scale installations, multimedia and performing arts experiences that will inspire the community, entertain visitors and thrill stakeholders.

How much are you applying for?

$100,000

How will your proposal impact the following CONNECT metrics?

  • Cultural events
  • Public/open streets gatherings
  • Public transit riders
  • Rates of volunteerism

In what areas of Los Angeles will you be directly working?

Central LA

Describe in greater detail how your proposal will make LA the best place to CONNECT?

I3 Arts Fest is a Los Angeles based free festival that will activate three venues in Downtown Los Angeles with interactive, immersive and innovate art. I3 Arts Fest transforms these public spaces into a vibrant urban canvas for regional artists to engage and exhibit their most innovative and imaginative works. This nighttime celebration features large-scale installations, multimedia and performing arts experiences that will inspire the community, entertain visitors, and thrill stakeholders.

Grand Park will transform into Interaction Park and host large scale interactive art installations. These installations will engage its audience through technology, media and mechanics. All the pieces featured in Interaction Park are created by local artists. This activation will be free and open to the public, all ages welcome.

LA State Historic Park will become Immersion Field and be home to the Art Car Ball. An art car is a vehicle that has had its appearance modified as an act of personal artistic expression. Attendees will get to experience the art cars through both performance and play. These mobile structures are truly a work of art on wheels. Immersion Park will be the only ticketed event, all ages welcome.

Grand Performances will transcend as Innovation Plaza and present The Country’s Tallest Musical Instrument. LA based installation artist and musician William Close has developed over 100 new types of musical instruments including the, “Earth Harp.” The Earth Harp is the largest stringed instrument on the planet. The body of the instrument rests on the stage and the strings travel out over the audience attaching to the back of the venue, transforming it into the instrument. The giant long strings are played with violin resin covered gloves. The player runs their hands along the strings creating beautiful cello like tones. New York Times raved it, 'An instrument unlike anything Bach or Beethoven could have ever imagined!”

William Close will attach his famed Earth Harp to the top of an 800ft skyscraper (Two California Plaza) and transform it into The Country’s Tallest Musical Instrument. This innovative concert experience will push the creative boundaries on how to make music and how to present it. This activation will have three performances and be free to the public. This once in a lifetime musical spectacle has proven to be a sight and sound experience for all ages.

All three activations are steps away from a metro stop to expand accessibility and to encourage attendees to utilize public transit while exploring this region-wide festival.

We see I3 Arts Fest as a demonstration of how community is built through interactions with arts and culture and how this in turn creates the foundation for a thriving and dynamic city. Unlike anything produced before, I3 Arts Fest will become a cultural destination and global influence in the arts community.

Please explain how you will define and measure success for your project.

While the festival’s success is primarily dependent on the number of individuals that attend each activation, it is also measured by the growing list of strategic partnerships that help to ensure the festival’s long-term sustainability, expansion of programming and advancement in artistic achievements.

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money
  • Volunteers
  • Publicity/awareness
  • Infrastructure (building/space/vehicles etc.)
  • Technical infrastructure (computers etc.)
  • Network/relationship support