My LA2050


Grants Challenge


$1,000,000 to make LA the best place to learn, create, play, connect, and live.

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Connecting Communities through Fotos

Las Fotos Project

Connecting Communities through Fotos

Collaborators

Las Fotos Project and Momentum Solutions Team are the core partners. In addition, we plan on enlisting the support and skills of photographers across Los Angeles.

About Your Proposal

In one sentence, please describe what your organization does.

Las Fotos Project is a photography mentoring program for teenage girls. We partner with schools, community groups, and libraries to create brave spaces for girls to learn, collaborate, and create.

In one to three sentences, please describe your project proposal.

Pictures are a powerful way to convey your mission and communicate your social impact. But let’s face it, many nonprofits don’t have flexible funds for great photography and marketing. Our project will host photoshoots for 20 organizations across Greater LA, in order to help them tell their story and create visual representations of the life-changing work being done.

How much are you applying for?

$50,000

How will your proposal impact the following CONNECT metrics?

  • Social & emotional support
  • Rates of volunteerism
  • Total number of local social media friends and connections Angelenos have

In what areas of Los Angeles will you be directly working?

Central LA, East LA, San Gabriel Valley, San Fernando Valley, South LA, Westside, South Bay, Gateway Cities, City of Los Angeles (please select only if your project has a citywide benefit), LAUSD

Describe in greater detail how your proposal will make LA the best place to CONNECT?

Los Angeles is a sprawling urban city. Through past projects and collaborative events we have seen the power of the arts bring communities and people together. Although LA is one of the most diverse cities in the world, it is also one of the most segregated. Through photography and social marketing we will tell the stories of these diverse communities and the nonprofits working in them to foster positive change. Through this creative process we will allow people to connect through images across the boundaries of our freeways. Images will encourage Angelenos to get up, get out, and connect with the great agencies that make Los Angeles the beautiful city it is today.

With this project we will impact multiple of the connect metrics. Through each photoshoot our team will provide social and emotional support to the individuals being photographed by creating high-quality images of them, their families, their staff, and the people they serve. Our project has both an immediate personal emotional impact and long-term social impact in Los Angeles. The individuals and nonprofits we will work with will feel an immediate social connection to each other and their community, increasing the social and emotional support needed for healthy cities.

The 20 photography shoots could have an impact on over 100,000 people that interact with these groups in Greater LA, decreasing the residential segregation and giving these groups more exposure in their community and throughout Los Angeles. Each photoshoot will also enlist the support of volunteers, who can assist with the shoots and promotion of the photos. Using volunteers and mentors at every photoshoot will increase rates of volunteerism and the social connections of everyone involved. Photography will connect people throughout Los Angeles. The young woman taking the photos will empower professionals to connect themselves to local nonprofits and volunteer opportunities. The students through the photography process will find adult allies throughout Los Angeles to help them follow their professional paths.

Please explain how you will define and measure success for your project.

The following are three outcomes to our project. Each will be measured through participant surveys, social reach reviews and summative evaluations of the nonprofit partners.

Outcome #1: The majority of students involved in the photography project will have reported increased self-awareness and social awareness. These young people (ages 14-18) will have expressed greater ambition and motivation to succeed, specifically in their community in the City of Los Angeles.

Outcome #2: Eighty percent of participants in the community photoshoot sessions will feel a desire to be more civic-minded and socially empowered through the telling of their story.

Outcome #3: In the course of the year following the creation of the photography and specific photography shows in LA, the nonprofits that we worked with will see a 20% increase in online engagement through their website and social media sites. This will be measured by google analytics and the increased participation in nonprofit events and volunteer engagement.

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money
  • Volunteers
  • Publicity/awareness
  • Infrastructure (building/space/vehicles etc.)
  • Technical infrastructure (computers etc.)
  • Community outreach
  • Network/relationship support